Woof & Wag Privacy Policy for Lead Form & Marketing Communications
Effective Date: March 26, 2025
At Woof & Wag Pet Grooming, we are committed to protecting your privacy and personal data. This Privacy Policy outlines how we collect, use, store, and protect your personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
By submitting this form, you acknowledge that you have read and understood this policy.
1. Data We Collect
We collect the following information through our lead forms and customer intake process:
Your full name
Contact details (e.g., phone number, email address)
Information about your pet (e.g., name, breed, grooming history)
Responses to yes/no questions related to appointment preferences, grooming history, vaccinations, and health status
2. How We Use Your Data
Your information is used for the following purposes:
To contact you regarding your inquiry and to schedule grooming appointments
To provide you with pet care and grooming services tailored to your furbaby’s needs
To send you updates, appointment reminders, and relevant service notifications
With your explicit consent, to send promotional offers, seasonal campaigns, and other marketing communications
We will only send marketing messages if you have given your consent. You may withdraw this consent at any time by contacting us or clicking the unsubscribe link in any marketing message.
3. Legal Basis for Processing
We process your personal data on the following legal bases:
Consent: For sending marketing communications and collecting optional information (Article 6(1)(a) GDPR)
Contractual necessity: To fulfill your grooming service booking and related communications (Article 6(1)(b) GDPR)
Legitimate interest: For internal record-keeping, service improvement, and ensuring the health and safety of pets in our care (Article 6(1)(f) GDPR)
4. Data Sharing and Transfers
We do not sell or rent your data. We only share your personal data:
With staff members directly involved in booking and service delivery
With secure third-party platforms (e.g., booking systems, SMS/email providers) used to deliver our services and communications
All third parties are contractually bound to uphold strict confidentiality and data protection standards.
5. Data Storage and Retention
Your data is securely stored and will be retained only as long as necessary:
To fulfill your booking and provide services
To comply with legal obligations
For marketing purposes (only with your consent), until you opt out
6. Your Rights Under GDPR
You have the following rights regarding your personal data:
Right to access
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object, including to direct marketing
Right to withdraw consent at any time
To exercise any of these rights, please contact us at [email protected].
7. Contact Us
If you have any concerns or questions about your personal data, or if you wish to make a data access request, please contact:
Woof & Wag Pet Grooming
📍 Betterliving, Parañaque
📧 [email protected]